Pittsburgh Pros! 10 Low-cost ways to grow your business

1. HOST FREE WORKSHOPS OR WEBINARS:
Offer educational sessions for homeowners to explain common questions and talk about product offerings. This positions you as an expert and builds trust with potential clients.

2. SOCIAL MEDIA:
Utilize Facebook, Instagram, and Linkedin to share market updates, success stories, and helpful tips. Engage with your audience regularly by responding to comments and messages.

3. START A BLOG:
Provide insights into home improvement ideas, financial tips, and or whatever field you specialize in. This can attract organic traffic to your website.

4. NETWORKING:
Attend community events, local fairs, or networking events to meet potential clients. Say yes to every invite, you never know who you will meet. Make sure your friends and family know what you do so they can support your small business.

5. FOLLOW UP:
Make sure to follow up on every opportunity and continue to stay in touch.
They might not need your services immediately, but you will keep your name in front of them when they do.

6. PARTNER WITH LOCAL BUSINESSES:
Collaborate with local businesses and cross-market each other's services to expand your reach.

7. EMAIL MARKETING:
Build an email list of past and potential clients. Stay in touch wtih them on a monthly basis to provide helpful tips and updates about your business and services.

8. HOST CUSTOMER APPRECIATION PARTY:
Inviting your previous customers to your business is a great way to build relationships, meet your team, and highlight any products that you want to bring awareness to.

9. SEND HANDWRITTEN NOTES:
Send personalized handwritten notes to past clients can make a lasting impression. This will help to make you top of mind for any potential referrals.

10. SPONSOR LOCAL SPORTS TEAMS:
Offer to sponsor a local youth sports team or a community event. This will show support in your community and help gain brand/name recognition.


By implementing these strategies, you can effectively grow your customer base without a significant financial investment. Good Luck!